New Sky team helps developers to sell homes
Sky Homes has launched a new team dedicated to helping
developers sell homes during these tough economic times. The expert
team provides advice on how fitting a Sky communal TV system can
give new homes the wow factor, handles the planning and
installation process, offers marketing support and is even working
with selected developers to put together bundled packages of its
services at a low cost per unit. To find out more either
call 08442 410 331 or visit .
In the current climate, homebuyers are demanding bigger
incentives to sign on the dotted line. Developers across the UK are
searching for ways to make their new homes as eye-catching and
attractive as possible - for instance installing superior fixtures
and fittings, finer finishes on flooring and work surfaces or
building in free household appliances such as dishwashers and
The new Sky team has taken this idea a stage further by teaming
up with developers to offer Sky TV through its Integrated Reception
System (IRS). This offers homebuyers a fantastic range of digital
TV, phone and broadband options - all fitted and ready to use when
they move into their new homes.
"We've been telling developers about IRS for a number of years
now," says Pascal Wharton, Head of Sky Homes, "so they understand
that pre-wiring new homes for Sky+HD is a great way to make them
more attractive. More than 1 in 3 UK homes have Sky, so it's a very
popular digital option for potential buyers. Our new team is
increasingly on the lookout for imaginative ways to give house
buyers immediate access to all the great benefits of Sky - and
ultimately help developers sell homes."
As part of the new scheme Sky is also offering some developers
bundled packages that enable them to equip an agreed number of
homes in a new development with access to Sky TV, Sky Talk (phone)
and Sky Broadband services. This is an outstanding deal for buyers,
who get to enjoy these Sky services free for 12 months as part of
the purchase price - creating a real incentive to buy.
The new team has also been trialling a new approach, where it
offers extensive marketing support to developers who equip their
new developments with a Sky IRS solution. Sky can put marketing
support materials in show homes, and in each unit within a
development, to tell potential buyers how easy it is to get Sky
through IRS. Buyers can use the pre-installed equipment in their
new homes to connect easily and quickly to the full range of Sky TV
services, just by dialling a unique number provided.
Sky developed its IRS solution as a flexible and cost-effective
way to distribute television signals to lots of homes from a single
multi-purpose reception unit. It is 'platform neutral', so viewers
can choose where they get their TV - from Sky, from Freesat, from
Freeview or from the existing analogue signal (until digital
switchover occurs and analogue is switched off). They can also use
it to listen to DAB and FM radio. With this degree of flexibility,
it's no wonder that IRS is now a popular option in blocks of flats
and other multi-dwelling environments.
Pascal Wharton sums up: "Developers need to look for more
innovative ways to capture buyers' attention in the present market
- and equipping new homes for Sky HD+ via an IRS system creates a
unique incentive for buyers. Our new team will provide advice and
support, take the hassle out of installing an IRS system alongside
the build, and create marketing materials to communicate the
benefits to buyers."
For more information about Sky Communal TV Solutions for the New
Build sector, please call 08442 410
331 or go to .