Sky is to launch Sky TV without the need for a satellite dish for the very first time in the UK, with the service expected to launch in 2018. The move will see millions of homes, currently unable to install a satellite dish (e.g. in a listed building) be able to enjoy the best entertainment on Sky.

The service will be delivered through a box over broadband to homes. Sky Q will continue to be offered through satellite and broadband through our well-established hybrid model.

The announcement comes off the back of a strong response from customers to Sky Q since the launch last year. There are now more than one million boxes in around 600,000 homes in the UK. It’s already changing viewing habits, with customers watching 10% more TV compared to those with Sky+, as they benefit from a more visual interface alongside personalised recommendations. And Sky Q is set to get even better this year with the introduction of voice search, greater personalisation and the ability to record six shows while watching a seventh live.