Sky is working with owner and management company, Get Living London, to offer market-leading services to renters in London's newest neighbourhood, East Village, on the site of the former 2012 Athletes' Village.
Responding to the expectations voiced by the tech-savvy, young professionals, couples and families interested in moving into the new development, the rental properties (which range from 1 and 2-bedroom apartments to 3 and 4-bedroom apartments and townhouses) are all Sky ready with a communal TV system in place for instant Sky access. Residents can also benefit from savings on Sky subscriptions.
The East Village neighbourhood has an Integrated Reception System, which means that residents interested in signing up for a Sky subscription do not have to arrange an individual dish installation. The system avoids the need for multiple dishes, which can be unsightly.
Brendan Hegarty, Head of Sky Communal TV comments: "Exciting new developments like East Village are great news for renters, who are looking for high-quality and high-tech homes. Increasingly, we are finding that residents are now viewing instant access to TV and high-speed broadband services in the same way as any other common utility in the home, and this means that they expect to be able to plug and play as soon as they move in."
Get Living London residents in East Village also have access to free high-speed broadband and phone services from Hyperoptic and high-end furniture packages selected by acclaimed designer Wayne Hemingway MBE.
Derek Gorman, Chief Executive of Get Living London, said: "Providing residents with ready-to-go technology is a crucial part of the convenient new way of renting Get Living London is looking to offer. With great savings on Sky TV and free high-speed broadband with Hyperoptic, East Village is the perfect new neighbourhood for tech-savvy renters."
The East Village neighbourhood was recently announced the 'Best New Place to Live' at the London Planning Awards and includes a range of quality homes designed by 16 world-renowned architects. The neighbourhood spans over 27 hectares of land, equivalent to St James's Park, with more than 10 hectares of new parks, landscaped gardens, public squares, play areas and courtyards.
Alongside the high-quality homes at East Village is a new school and healthcare facilities, the sports and leisure facilities of Queen Elizabeth Olympic Park, the retail facilities of Westfield and plans for more than 30 local shops and cafés.